Study case
Study of modern visuals and up-to-date UI/UX practices
CLIENT
Ibratin
SERVICE
Website design, UI/UX
YEAR
2023
LOCATION
Brazil
Overview
With over 45 years in the market, Ibratin is a leader in the textured coatings sector and has a functional and active website.
Challenge
Projects and goals included the improvements in the website’s usability and visual characteristics, I decided to redesign the homepage and its responsive mobile version by compiling repeated information, simplifying navigation, and redesigning the layout to meet current standards, with smooth animations and intuitive hover and click actions.
Research and inspiration from websites of other companies in the same sector served as inspiration for this redesign, including Suvinil, Coral, Sherwin-Williams, PPG, and Tintas Pincelar.
Standardized typography, using hierarchy only through size and weight to avoid confusion due to the amount of information on screen.
Use of the brand’s institutional colors to ensure effective branding.
Results
New loading transitions and buttons, along with more intuitive clickable areas, plus standardized spacing and margins. Clear navigation is emphasized to provide users with a pleasant and efficient browsing experience.
