Short film documentary
Connecting resilience to reality through design
CLIENT
Tenda Audiovisual
SERVICE
Art direction, Branding
YEAR
2025
LOCATION
Brazil
Overview
Developed the visual identity for a short film documentary called "This Is What I Want" and produced by Tenda Visual productions about a female skateboarding champion who rose to prominence in a male-dominated sport creating cohesive branding assets, including social media graphics and promotional materials, ensuring consistent visual presence across digital platforms.
Challenge
As Art Director and Graphic Designer for this short documentary project, I was responsible for developing the visual identity and overall graphic direction for a story centered on a female skateboarding champion who grew up in the suburbs of Brazil. Raised by her father, a passionate skateboarder, she was introduced to the sport at an early age. In an environment where many young people could easily follow difficult paths, skateboarding became a powerful force that helped shape her future and gave her a positive direction in life.
Results
My role involved designing the main documentary banner and establishing a cohesive visual language that reflected both the authenticity of skate culture and the strength of her personal journey. I also created a series of promotional assets and social media graphics to support the film’s digital presence and storytelling. The goal was to translate the energy, resilience, and community spirit of skateboarding into a visual identity that could effectively communicate the documentary’s narrative across multiple platforms.
