Social Media Projects
Social media design applied to branding, marketing and sales
CLIENT
Misc
SERVICE
Art direction
YEAR
2022
LOCATION
Brazil
Overview
Projects developed for companies in Brazil and abroad, distributed across various social media platforms with different purposes ranging from event organization and promotion, service maintenance, and brand positioning to direct product sales.
Challenge
Create social media content that reflects each brand’s identity while standing out in highly competitive feeds. The challenge was to translate different brand personas, tones, and objectives into visually consistent posts that could capture attention, communicate value quickly, and support goals such as product promotion, service awareness, and audience engagement.
Results
Developed visually cohesive social media assets and copy aligned with each brand’s mood, voice, and guidelines. The designs were optimized to increase visibility, reinforce brand positioning, and support marketing objectives such as promoting products, communicating services, and encouraging conversions.
